Thailand is stepping up road safety with a nationwide campaign beginning 1 June, enforcing strict helmet laws for motorcyclists and passengers. Fines of up to 2,000 baht will apply, with penalties doubling if the passenger is unprotected. The crackdown will target high-risk areas, including school zones and accident-prone roads. Authorities hope the campaign, supported by increased patrols and education initiatives, will reduce Thailand’s high rate of motorcycle-related fatalities and injuries.