We're celebrating Pollinator Week with color that attracts all the pollinators, from bees and butterflies to hummingbirds and beneficial insects. According to a 2022 Clemson University study, color in the garden attracts pollinators in a way that isn't even visible to the human eye. Insects like pollinators see in the ultraviolet spectrum, so flowers that reflect or absorb ultraviolet wavelengths give pollinators the perception of different colors that we can't see! Additionally, June is Perenni