Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

2025年1月28日 · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities rather than waiting for …

2024年12月3日 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, including big fizzy drinks brands like Sprite and Fanta, as well as the likes of Innocent smoothies, Smart Water and sports drink Powerade.

2025年1月29日 · Starbucks is “close to doubling” its marketing spend as a percentage of revenue, as the coffee chain focuses on “getting back” to what “sets [it] apart” as a brand under the leadership of its new CEO. Brian Niccol, who took the top …

2025年1月20日 · Today is Blue Monday, officially the most depressing day of the year. It’s cold, it’s dark, and if you’re anything like me, you probably haven’t quite kicked the Christmas slump. To make matters worse, if like me you’re working hard to see more inclusivity in our industry, Blue Monday 2025 ...

2025年1月21日 · In a feature published at the end of 2023, Marketing Week wrote that “it seems inevitable purpose will evolve over the next few years into something quite different from what it has been.” Well, last year certainly marked significant strides in that direction. ‘Post-purpose’ became the phrase du jour, with more than a few commentators firm in their belief that we have passed the peak ...

2019年6月21日 · At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks looking to “restore confidence” by investing in brand to calls for marketers to find growth opportunities rather than waiting for them to happen, it’s been a busy week.

2025年1月2日 · The start of a new year brings both new opportunities and challenges for marketers looking to optimise their media spend and navigate the media landscape. To help you make smarter decisions and plan effectively, Marketing Week has identified seven key media trends that will shape 2025. AI will ...

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