Under the new regulations, registered intermediaries must use contact details, including email IDs and mobile numbers, that ...

With Pinterest now reaching 553 million monthly active users, the platform’s AI-powered campaign management could provide a ...

Bingo! Tedhe Medhe’s Bhaukaal Lok leveraged Mahakumbh’s massive footfall to deepen regional connections, blending street food ...

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

Snapchat's Neha Jolly Sawhney shares how its AR innovations, regional influencers, and evolving ad formats aim to enhance sports engagement and brand conversions during IPL.

In addition to Australia, Meta and other U.S. tech firms are also contending with regulatory challenges in the European Union, where strict data protection laws have led to substantial fines.

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

As the Trump administration dismantles DEI policies in the U.S., the ripple effects are bound to be felt across global ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

Travelers experience destinations long before they arrive—through music, video, and digital storytelling. Here’s how brands ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

In this article, Namrata Parekh of Meraki Sport and Entertainment delves into the strategies brands can use to stand out ...