India’s marketing technology (MarTech) landscape is undergoing rapid expansion, driven by digital transformation, government initiatives, and the increasing adoption of artificial intelligence.

In this article we explore how corporate cartels manipulate markets through price-fixing and collusion, the impact on ...

McDonald's India is the latest brand to capitalise on the Korean wave with a strategically timed limited-edition menu ...

On World Down Syndrome Day, we look back at campaigns that have challenged stereotypes, promoted inclusion, and highlighted the need for greater representation.

The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts ...

The company has contested the government’s interpretation of Section 79(3)(b) of the IT Act, arguing that it is being misused ...

These changes are part of Meta’s broader effort to position Threads as a real-time engagement platform, competing more directly with X (formerly Twitter). The updates are rolling out to users globally ...

In a world where consumerism often overshadows joy, some ads do more than just sell, they spark laughter, warmth, and smiles when we need them most. Let’s take a look at some of these ads.

In this article, we examine why Tesla’s White House stunt is a misguided marketing move that won’t repair its damaged ...

The company’s approach in Australia contrasts with recent developments in the United States, where Meta has begun phasing out ...

Shresth Gupta of ZEE5 unpacks the strategies that fuel the platform’s growth, revealing what works (and what doesn’t) in the ...