The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts ...

In this article we explore how corporate cartels manipulate markets through price-fixing and collusion, the impact on ...

The company has contested the government’s interpretation of Section 79(3)(b) of the IT Act, arguing that it is being misused ...

McDonald's India is the latest brand to capitalise on the Korean wave with a strategically timed limited-edition menu ...

Marketers share how India’s automobile industry is navigating a post-festive sales slowdown by focusing on rural market ...

With Maha Kumbh, ICC Champions Trophy, and WPL carving its niche, brands are spoilt for choice. But in mass reach, & recall, ...

A three-judge panel of the Court of Appeals for the District of Columbia Circuit unanimously rejected the appeal filed by ...

In this article, Namrata Parekh of Meraki Sport and Entertainment delves into the strategies brands can use to stand out ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

In this article, Abhinav Jain of Almonds AI, talks about how AI will revolutionise marketing by 2025 through ...

The feature is powered by a custom version of OpenAI’s GPT-4o model, which refines its responses based on internal company ...

Travelers experience destinations long before they arrive—through music, video, and digital storytelling. Here’s how brands ...