Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

How do you optimize your digital marketing strategy to generate more leads? Frankly, that's a broad question. To find your way through the digital marketing jungle of today, you need to better ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. By now you've heard all about the white-hot account-based marketing and account-based selling ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, SFApps analyzed a host of recent data points related to the marketplace. An infographic (below) covers key findings ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

If your goal is to educate your target audience, start by examining the entire customer journey to find natural conversion points. Being clear on what you're trying to do—and how content ...

Apple and Google are the two most valuable global brands, according to recent research from Interbrand.Its annual report was based on an analysis of major brands around the world.. The researchers ...