For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Apttus, a quote-to-cash software firm, has introduced a new machine-learning solution—Apttus Intelligent Import—which is said to automatically scan,… ...

Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to… ...