For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

AI-augmented sales forecasting emerges as a powerful alternative, leveraging AI to capture detailed data, make predictions ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Xactly's Sales Compensation Report report found 87% of sales teams are struggling to meet or exceed their quota targets.

The deal aligns with Redbrick’s acquiring of companies to provide strategic guidance and shared resources that enable them to ...

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, ...

Tiga has raised $2 million for the first AI agent purpose-built to autonomously discover custom buying signals, activate ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, ...