Articles written by Pooja Goyal ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...

By eliminating the need for the internet, apps, or even smartphones, the campaign brought fun, flavour, and technology to communities that are often left out of mainstream brand conversations. As part ...

With no elections or cricket highs, India’s INR 1371 billion B adex proves that digital muscle, data depth, and media shifts ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural ...

Chris Wade (pictured above, left), WPP’s longstanding director of communications and corporate affairs, is leaving the advertising and PR behemoth to be replaced by one of the UK PR industry’s ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...