Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO Building In-House Studio For Video Game Development
After decades of outsourcing its video games to third-party studios, LEGO wants to take over development by setting up an in-house studio.
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
LEGO invested hundreds of millions for in-house game development
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LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
Lego CEO Says Trump Tariff Threats 'Not What Keeps Me Awake At Night'
The CEO of the Lego Group, the Danish company behind the popular construction toy, has said he is not worried about U.S.
Lego CEO on Trump tariffs: We won't let it destroy our momentum
Lego has focused on diversifying its supply chain in recent years but may not be totally immune to Trump tariffs. The company ...
Lego CEO weighs in on struggling toy market
Lego is taking market share in amid a struggling toy market as it reported strong sales growth for 2024.The company produces ...
Lego sales rise as bricks click with more shoppers
Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...
Lego reports 13% revenue growth in 2024 as Botanicals sets attract new audience
Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.
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Lego posts record profit, CEO shrugs off US tariff threat
Lego's CEO told AFP that US President Donald Trump's tariff threats do not keep him "awake at night" as the world's largest ...
LEGO Is Apparently "Building Up" To In-House Game Development
For years, LEGO has found great success in teaming up with third-party studios to develop its tie-in game titles. However, it ...
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US stocks keep swinging as Trump's latest tariff threat offsets good news on the economy
The U.S. stock market is still swinging Thursday, even after getting a double-shot of encouraging news on the economy. President Donald Trump keeps upping the stakes in his trade war, with his most ...