奥运会历史上首次允许比赛场馆保留其企业冠名。洛杉矶2028 年奥运会组委会推出了一项经国际奥委会（IOC）批准的场馆冠名权计划，改写了场馆无品牌冠名的模式，为私人资金注入开辟了新路径。

An inside look at how LA28 is breaking new ground with venue naming-rights inventory. The Olympic Charter has long maintained ...

Unite Here Local 11 is already fighting for a $30 minimum wage. Now it's asking Olympics organizers to give $5 billion to new ...

LA hotel workers demand $5B housing fund, Airbnb ban, and fair pay ahead of the 2028 Olympics—or threaten to strike during ...

The LA28 Olympics launch venue naming rights, with Honda and Comcast among the first major sponsors, marking a big step in ...

LA28 announces groundbreaking venue naming rights for 2028 Olympics, partnering with Comcast and Honda. Historic move to ...

The LA28 Olympics begin offering venue naming rights, securing major sponsorship deals as preparations intensify for the Los Angeles Games.

The cable TV conglomerate and automotive manufacture are among the first to lend their brand names to stadiums as the Los Angeles Olympics ...

For the first time in the Olympic Games, competition venues will be allowed to retain their corporate names. The Los Angeles 2028 Organising ...

LOS ANGELES (Reuters) -Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as ...

Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the ...

Organisers of the Los Angelos Olympics in 2028 have agreed a landmark deal with the International Olympic Committee allowing venue naming rights to be sold to commercial partners for the first time in ...