The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

As Chief Marketing Officer Sarah Franklin observed, it’s “a time of tremendous transformation that requires us to reimagine how we connect with customers and personalize every interaction ...

What we used to consider marketing is essentially over.” Schaefer is saying that once the customer is part of the ... of creating a community. I’ll share three of them with some of my ...

Therefore, how we approach, define, and use the pipeline must also change. One of the best ways to change our thinking is to change the language we use to define and describe the customer buying ...

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar ... growth pattern, marketing objectives and assumptions ...