The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

Today's consumers are more marketing-savvy than ever before and don't like to be "lumped" with others--so be sure you understand your target market. While pinpointing your market so narrowly takes ...

A business needs to identify its target market or market segment in order ... Product Product is the most important ‘P’ of the marketing mix. All products go through a life cycle of ...