Starbucks CEO Brian Niccol drives changes for a welcoming store environment, boosting customer visits by 300%.

Survey from Deutsche Bank shows stronger intent to buy at Starbucks, but analysts say transformation will take time ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...

Starbucks has surprised its customers with the announcement of the launch of a special Snoopy collection in collaboration ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.

Coffee lovers in Singapore must be having quite a week. Chinese coffee chain Luckin Coffee announced a collaboration with ...

Starbucks is testing new store designs at "select locations across the U.S.," Niccol said. At the same time, stores have brought back condiment bars and serving in-store coffee in ceramic mugs, as ...