A new series of PetSmart items let cats and dogs enjoy playtime with Hello Kitty, Kuromi and other iconic Sanrio characters ...

In Spring 2025, a pop-up store selling crossover merchandise between Sanrio and Gintama will open up in Tokyo and Osaka.

You can get the characters through Jollibee's kids meals. But there's a catch. You won't be able to know which Sanrio friend you're going to get until you rip apart the packaging. Yep, it's also a ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...