The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.” ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Well, there's a brand-new skin not for your avatar ... to draw the same customers who flooded the shop for the original Rubius bundle. The behemoth skin will set you back 1,800 V-Bucks, but ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Some brands deliver on image quality or integrated features (in the realm of smart TV settings, for instance) better than others. With so many choices out there and every TV in the showroom ...

I’ve spent a lot of time around pocket knives over the years, testing blades from many brands you’ve probably heard of—and a few you might not. And while I’ve only scratched the surface of ...

Streaming and fashion brands are dominating the conversation among influencers on social platforms, new data shows. Influencer marketing platform CreatorIQ ranked the top brands that creators ...

Not only are these ranked by capacity and performance, but we also dropped brands to the bottom that were legitimate fire hazards. In all, we recommend shopping for batteries on the bottom half of ...

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...