Kim Kardashian enlists White Lotus star Patrick Schwarzenegger and Abby Champion to star in SKIMS’ Wedding Shop campaign.

While we might be able to stave off the return of the skinny jean for a little longer, there's no denying that the bootcut is well and truly back. After Kendrick Lamar's Celine de ...

Like other straight-from-the-plate color trends (who can forget avocado green and mocha mousse ?), butter yellow is a ...

Ralph Lauren Core the new Office Siren? I detail everything you need to know about the buzzy fashion trend, including how to ...

If you have a large chest and you're worried about whether a button might pop (or facing the unexpected nip-slip), you're ...

In our opinion, spring is all about balance — integrating breezy summer staples into your outfit rotation, while keeping the lingering chill of winter in one's thoughts. The key to mastering the ...

Spring style is all about those versatile, throw-on-and-go pieces that make getting dressed a total breeze - and sleeveless ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

The five best weekend sales include Madewell’s Insiders Event, Spanx, and Nordstrom with spring fashion deals starting at $9.

Abercrombie is hosting an early spring savings event, and these travel pants are the standout deal. Snag the wide-leg cargo ...