At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

As winter slowly fades and spring begins, attracting locals to your business can sustain revenue while you prepare for the return of summer tourists. A targeted marketing strategy will help you ...

Meal delivery apps are reshaping how people access food but may undermine global nutrition goals by promoting unhealthy eating. Researchers call for targeted regulation, monitoring, and new digital ...

Southern Adventist University welcomes marketing expert Ashley Sikora to present “More Than Money: The Art of Impact” to ...

Despite India's rich cultural heritage and booming domestic and outbound travel, inbound tourism remains stuck.

One CEO describes how she led her agency through the 2008 recession with seven marketing strategies that support resilience and growth.

Did you know that 91% of all search traffic goes to websites on the first page of Google? If your business isn’t on the first ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

In 2025, businesses must adapt to a rapidly changing landscape to stay competitive. With advancements in technology, shifting ...

KPS3, a full-service marketing and communications firm, has hired Laura Davis as director of public relations. In her role, ...