Affiliate links continue to be an essential monetization strategy in search from the perspective of brands as markets trend ...

At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media ...

Pro tip: Use the 70-20-10 approach to balance your content mix. Spend 70% of your resources on proven formats that ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

By leveraging AI, first-party data, and hyper-personalisation, the report demonstrates how business value can be created ...

Despite strict laws, tobacco companies use surrogate advertising to promote their brands, exploiting legal loopholes and ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

As winter slowly fades and spring begins, attracting locals to your business can sustain revenue while you prepare for the return of summer tourists. A targeted marketing strategy will help you ...

Marketing in 2025 will be defined by those who embrace transformation—and those who struggle to keep pace. The latest global ...

In this fast changing world of technology today, artificial intelligence is thriving to engineer revolution in automotive ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...