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Liberty Mutual unveils single-brand strategy for personal lines
This move will see the retirement of the Safeco Insurance brand, which has been part of the company since its acquisition in ...
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Liberty Mutual Insurance to Adopt Single-Brand Sales and Marketing Strategy for All Personal Lines Products in 2026
BOSTON- Liberty Mutual Insurance, the sixth-largest personal insurance provider in the US, will market and sell all of its personal lines products solely under the Liberty Mutual brand starting in ...