Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your ...

Building momentum without an existing user base is hard. But if your business is going to succeed, it has to be done.

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

UTA civil engineering researcher joins a training cohort focused on translating research into real-world impact.

Statistics and technology are dramatically transforming market research across various industries, making data-driven ...