Successful customer and market research can provide the data you need to support specific business objectives, such as understanding requirements for a new market or a new product, fine-tuning your ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

This method is most suitable to B-to-B companies. You will see this method used in many business plans presented to venture capitalists. Here's a step-by-step approach to the Market Buildup method.

Statistics and technology are dramatically transforming market research across various industries, making data-driven ...

UTA civil engineering researcher joins a training cohort focused on translating research into real-world impact.

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

finding the market in their favor, quit their jobs, often in pursuit of higher salaries or better benefits. Chase Thiel, Ph.D., is the Rile Chair of Leadership and a Full Professor of Management at ...