Bookmakers use dynamic digital banners during matches to grab attention and drive live bets. These targeted ads react to game ...

Below, findings from the first MediaBrix Social and Mobile Gaming Report, based on data for the second half of 2012. Ad Performance. Social and mobile gaming video ads generate an average CTR of 3%, ...

A female spectator is taken to hospital after being hit by an advertising banner that fell from the upper tier at the Halle ...

Digital Media, Adani Group, writes, brands are moving beyond in-game ads to become immersive, story-driven elements within ...

The Phantom X let you unlock powerful characters and Personas to help you to strengthen your teams, so knowing which banners ...

Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

Internet posters began noticing the cruel Oxford Circus Station ad last night, taking to social media to share the massive ...

Nintendo fans have noticed that a new advertisement for Metroid Prime 4: Beyondhas appeared in London, and the banner's ...

Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through the livestreaming of gameplay or battles between streamers and viewers. All ...

Beyond is, in fact, not out now. Still, this is a mysterious poster to appear and leaves us with a lot of questions. Was this ...

The in-app advertising market is witnessing strong growth owing to rise of programmatic advertising, AI-driven ad placements ...

Unibet has received two warnings from the KSA after being found in breach of strict Dutch advertising laws around gambling ...