Facebook is on track to claim $100.1bn in ad revenue this year, according to WARC Media’s latest global ad spend forecast and Platform Insights report. Its ad revenue is forecast to reach $112.8bn in ...
Growth in Facebook's advertising revenue has slowed as the company faces challenges with ad targeting and measurement as a result of Apple's recent iOS privacy changes, according to the latest company ...
Though revenues for non-display ad formats, such as Twitter's "promoted products," are now minimal, the category is expected to expand, from zero in 2010, to $600 million in 2015, at a 65% CAGR.
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