This email is a great example of how simply using someone’s first name can give a personalized feel even to your promotional email and increase its open rates. The copy of the email is very ...

It’s also important to “match the tone of your thank-you emails to the tone of the organization,” says Loren Margolis, certified career coach and founder of TLS Leaders. For example ...

At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make ...