For International Women's Day this year, toy manufacturing giant Mattel will launch eight new Barbie dolls on March 8, honouring female leaders across various fields. The limited-edition 'Role Model' ...
Last July, the executives at Mattel were celebrating the year anniversary ... from its CEO Ynon Kreiz to transform from a retail toy company to a global content powerhouse.
Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.
The proud declaration “We Make Toys” is painted in giant letters, in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.
It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...
The win of the Dora the Explorer license and long time ... Additionally, the three biggest constituents of the toy market--Mattel, Hasbro, and Lego—control nearly 30% of the global market ...
Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys. Mattel was still allowed to produce DC-themed toys ...
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on ...
(RTTNews) - Mattel, Inc. (MAT) Wednesday announced that it has launched a new Fisher-Price Barney's World toy line inspired by the animated TV series. The collection features plush toys ...