Consumer marketing has made enormous strides as an ... study of customer purchasing and consumption decisions in 13 business-to-consumer categories, BCG's Center for Customer Insight found that ...

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Direct-to-consumer brands have been heralded as ... Halo Top's associate director of marketing, told Business Insider. "With digital, we have milliseconds to make an impression, whereas ...

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...

With an online bachelor’s degree in marketing, students can become well-versed in the basics of business, consumer behavior, economics and communication. After graduation, they can find work in ...