Adweek on MSN1d
Why B2B Tech Marketing Is Outpacing Consumer Brands With Cisco CMO Carrie Palin
On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...
Business Insider4y
Winning growth in different consumer markets requires understanding local needs. Here's how it can impact your brand strategy.
Consumer marketing has made enormous strides as an ... study of customer purchasing and consumption decisions in 13 business-to-consumer categories, BCG's Center for Customer Insight found that ...
Business Insider5y
Direct-to-consumer brands that built their businesses without traditional advertising are now embracing it in key ways to fuel growth
Direct-to-consumer brands have been heralded as ... Halo Top's associate director of marketing, told Business Insider. "With digital, we have milliseconds to make an impression, whereas ...
Retail Dive8y
4 ways to drive mobile engagement
Channeling right When it comes to choosing the right tactics for a business-to-consumer marketing strategy, the amount of options can make the space feel over-saturated and overwhelming.
ZAWYA12d
TishTash transforms into a consumer and data-driven PR & marketing powerhouse
The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...
TechBullion7d
Ethical AI in Marketing Analytics: Balancing Innovation and Responsibility
In this modern era, as artificial intelligence continues to reshape digital marketing and public relations, organizations ...