On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

Marketers often confuse cohorts with segments, leading to miscommunication and ineffective targeting. Using the right term ...

If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies ...

The fundamental principles of consumerism remain unchanged - people seek connection, affirmation, and belonging ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...

Globale Media's Bhavesh Talreja shares his take on some of the best performing brand campaigns during Ramadan.

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

Learn how nano-influencers are revolutionizing digital marketing by creating genuine, high-engagement content. Explore Shout ...