Marketers often confuse cohorts with segments, leading to miscommunication and ineffective targeting. Using the right term ...

Mobility data offers a powerful solution by providing deep insights into customer engagement and competitive positioning.

If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies ...

Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging. After revolutionizing ...

After over 200 years of being *the* beer company, Vice President of Marketing at Molson Coors Canada Leslie Malcolm explains ...

Bringing food and drink products to market from Asia and the Middle East to Europe is more than packaging translations, it ...

Learn how nano-influencers are revolutionizing digital marketing by creating genuine, high-engagement content. Explore Shout ...

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Consider ‘recession-proof’ investments, such as building long-term relationships with customers through exclusive loyalty programs and personalised experiences. Reinforce the value of your business.

CarParts.com ( PRTS -7.34%) Q4 2024 Earnings Call Mar 25, 2025, 5:00 p.m. ET Good afternoon. At this time, all participants ...

The fact that the B2B relationship is between ‘peers’ means that the language used can be more technical and professional, ...

China continues dominates the ultra-fast fashion industry while also facing growing challenges in sustainability and ...