Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...

GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution. The post How to understand sessions in GA4 appeared first on MarTech.

Investing.com -- Mistral AI, a French artificial intelligence startup, is set to launch models that could surpass the performance of DeepSeek’s latest version. The company’s CEO, Arthur Mensch, ...

By assigning different conversion values based on customer lifetime value (LTV), using Customer Match, GA4 insights ... customer behavior, and conversion patterns. Understanding these nuances ...

“A sizable number (47%) of those surveyed are looking to fictional characters, public figures, and celebrities for masculine role models over real people in their lives — signaling how ...