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29 天
Jellycat营收飙升,对毛绒玩具的热情是如何被重新点燃的?
• 近年来,Jellycat在Z世代消费者中大获成功,尤其是在2022至2023年间,其营收达到2.52亿美元。这一增长部分源于运气。在疫情期间,年轻人普遍感到孤独,他们对Jellycat的追捧推动了销量。但专家也表示,运气只是部分原因,除此之外,该玩具公司还巧妙运用了 ...
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