Snapchat's Neha Jolly Sawhney shares how its AR innovations, regional influencers, and evolving ad formats aim to enhance sports engagement and brand conversions during IPL.

Under the new regulations, registered intermediaries must use contact details, including email IDs and mobile numbers, that ...

Leaders in the Influencer marketing space share whether India is lagging in the adoption of virtual influencers compared to ...

With Pinterest now reaching 553 million monthly active users, the platform’s AI-powered campaign management could provide a ...

In addition to Australia, Meta and other U.S. tech firms are also contending with regulatory challenges in the European Union, where strict data protection laws have led to substantial fines.

A content creator’s mispronunciation of ‘croissant’ as ‘Prashant’ took the internet by storm. Britannia seized the moment, ...

Bingo! Tedhe Medhe’s Bhaukaal Lok leveraged Mahakumbh’s massive footfall to deepen regional connections, blending street food ...

As the Trump administration dismantles DEI policies in the U.S., the ripple effects are bound to be felt across global ...

Meta has outlined plans to introduce millions of AI characters into its platforms, complete with profiles and bios. These ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

"Plata o plomo?", silver or lead?. The infamous phrase from Narcos defined the tactics of Colombian cartels, where compliance was incentivised, and defiance carried consequences. However, the concept ...