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Marketing Content - Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails ...

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Learn the 10 common mistakes B2B marketers make when measuring total addressable market (TAM) and how to avoid them.

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Event Marketing - Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent ...

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Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

Measurement & Analytics - What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.