While a substantial body of research shows that emotionally charged advertising enhances brand recall, the neuromarketing ...

BackgroundCochlear implants (CIs) are among the most successful neuroprosthetic technologies, restoring access to sound for ...

Plants are constantly exposed to a wide array of biotic and abiotic stresses in their natural environments, posing ...

For more than six decades, the food industry has prioritized palatability and product shelf life at the expense of nutrient density, leading to the global ...

In an era marked by widening linguistic inequality, intensified global mobility, and the continued marginalization of linguistically diverse communities - ...

As the climate crisis intensifies, traditional genetic breeding alone may not keep pace with the rapid shifts in environmental stressors. While the ...

In the past decade, radiomics, radiogenomics, and nanoparticle-based molecular imaging have become an important focus area of ...

Academic stress is one of the most prevalent and impactful forms of stress experienced in higher education, with growing evidence linking it to adverse ...

Chronic coronary syndromes (CCS) represent a significant burden on global health, characterized by diverse physiological phenotypes stemming from the ...

For some time, the field of neuroscience has been predominantly "neurocentric," viewing neurons as the primary agents of information processing while ...

Non-invasive brain stimulation (NIBS) technologies are rapidly gaining prominence as effective tools for both investigating and modulating brain activity. As these technologies advance and evolve, ...

The field of postharvest health and quality management of fruits and vegetables is at a critical juncture as the fresh produce industry grapples with ...