For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

AI-augmented sales forecasting emerges as a powerful alternative, leveraging AI to capture detailed data, make predictions ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Xactly's Sales Compensation Report report found 87% of sales teams are struggling to meet or exceed their quota targets.

The deal aligns with Redbrick’s acquiring of companies to provide strategic guidance and shared resources that enable them to ...

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, ...

Tiga has raised $2 million for the first AI agent purpose-built to autonomously discover custom buying signals, activate ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now ...