With 30% of budgets headed to digital ads, marketers must prove ROI while balancing martech, labor and agency spend.

Byron Sharp’s book How Brands Grow has been one of the most influential texts in marketing this century. Its argument, backed ...

LivePerson partners with AWS to create a unified platform for managing voice and digital customer interactions through ...

Call center quality assurance (QA) software — and its enterprise counterpart, contact center quality assurance software — have become essential for businesses that want to provide consistently ...

Framer raises $100 million Series D at $2 billion valuation. Enterprise adoption grows. Business customers are now Framer's fastest-growing segmen ...

Salesforce plans to integrate Regrello's AI-native process automation technology with its Agentforce platform and Slack to transform manual workflows.

Global Press Ganey Forsta survey reveals most consumers are willing to share personal data for better experiences, but few trust brands to use it responsibly CHICAGO--(BUSINESS WIRE)--Press Ganey ...

In an AI-shaped world, your voice and assets matter more than ever to protect reputation and customer trust.

New integration helps food & beverage, retail, and professional services brands personalize marketing, increase order value, and scale loyalty programs across locations.CHICAGO--(BUSINESS ...

Great brands don’t just advertise — they operate like media companies. Here’s how you can too.