Sports media brand Off The Ball has unveiled a new ad campaign. With a tagline of ‘The Biggest Conversation in Sport’, the 30-second animated piece highlights the breadth of sports content and ...

Amazon.ie has been officially launched by the worldwide goods delivery service. Irish customers can now sign up to one-day delivery on millions of products, and browse items with local pricing and ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish ...

Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage ...

Shark Haircare, the personal care brand owned by Gowan Home, is running the first-ever full-wrap car park bus campaign at Dublin Airport. The activity has the potential of allowing advertisers access ...

A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female ...