Tesco’s Tash Whitmey and Superdrug’s Paul Stafford on omnichannel, measurement and driving brand with retail media.

Adobe’s latest AI and Digital Trends Report suggests that 2025 is the year executives expect generative AI to truly transform ...

The first Digital Shift of 2025 explored questions of skillsets, AI model visibility, and evaluating martech in a landscape ...

Tash Whitmey, Managing Director at Tesco Media and Insight Platform, and Paul Stafford, Head of Retail Media at Superdrug, shared their approaches to challenges like data, measurement, and customer ...

In the first Digital Shift of 2025, consultant Neil Perkin explored questions of skillsets, AI model visibility, and evaluating martech to advise marketers navigating a landscape increasingly ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.

With short video taking over social media and consumers enjoying more entertainment through streaming and video platforms, there are more opportunities than ever for brands to use video in the right ...

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

Chapter 1. With both Google and OpenAI launching new GenAI models, and newcomer DeepSeek entering the scene, this chapter explores the most recent tools, announcements and developments in the space, ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...