USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

The USC women's basketball team has been led by young sensation JuJu Watkins for the past two seasons. Watkins committed to ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...

Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind brands such as RITZ, Chips Ahoy! and Oreos is bringing in some big names in ...

JuJu Watkins is getting ready for what she hopes is a deep NCAA tournament run for the USC Trojans, but she’s also crushing off the court in her NIL deals. For her latest one, she wore a stunning crop ...

Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

USC Trojans star JuJu Watkins has taken over the ... Amid Watkins' success with the Trojans, she's grown a strong NIL portfolio. On Wednesday, Watkins announced her partnership with United Airlines. " ...

Paige Bueckers is one of college basketball's biggest stars. She has thrived since joining the UConn Huskies and is aiming for her first national championship.