The LA28 Olympics launch venue naming rights, with Honda and Comcast among the first major sponsors, marking a big step in ...

Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, ...

The cable TV conglomerate and automotive manufacture are among the first to lend their brand names to stadiums as the Los Angeles Olympics ...

LOS ANGELES (Reuters) -Los Angeles 2028 Olympic and Paralympic Games will, for the first time in Games history, allow venue naming rights, organizers said on Thursday, unveiling Comcast and Honda as ...

An inside look at how LA28 is breaking new ground with venue naming-rights inventory. The Olympic Charter has long maintained ...

In a groundbreaking move, LA28 will be able to sell venue naming rights during its Olympics and Paralympics, a change that ...

Organisers of the 2028 LA Olympics reveal they have received confirmation from the IOC that sponsor names will be allowed on venues, breaking a long-standing policy.

The LA28 Olympics begin offering venue naming rights, securing major sponsorship deals as preparations intensify for the Los Angeles Games.

The 2028 Los Angeles Olympics and Paralympics will have the first competition venue naming rights program in Games history.

LA28 announces groundbreaking venue naming rights for 2028 Olympics, partnering with Comcast and Honda. Historic move to ...