Boston’s NWSL club, which recently announced it is changing its name after a negative response to its first attempt, is now ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.

Over the weekend, the incoming Boston NWSL team announced that it will be dropping the “BOS Nation” and will be choosing a ...

Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...

The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...

Boston's NWSL team will not play as Bos Nation FC, with the club confirming that it will change its name before starting play ...

NWSL franchise announced on Friday that it will officially change its name following a highly-ridiculed launch last fall.

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some ...

The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...