This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

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Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Lewis Pugh to Deliver Closing Keynote Address at Optimove's 2025 Connect Conference ...

Legal requirements may prevent you from publishing certain aspects of your offerings or customer stories—but that doesn't ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Even the crunch of a perfectly fried chip can be engineered to enhance perceived freshness, creating a multisensory experience that keeps customers coming back for more. As businesses strive to ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company ... delivered right to your inbox! MarketingProfs is the largest marketing community in the ...