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What is the story of hongbao, the red envelopes given out at celebrations like Lunar New Year?WeChat popularised the concept of “digital red envelopes” in 2014, incorporating gamified elements such as randomised monetary amounts and group exchanges. The shift to digital formats aligns ...
These included the popular WeChat red envelope covers, a Spring Festival fixtures calendar, as well as onsite competitions with special prizes, bringing the best of sporting experience to our ...
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