New capabilities across Adobe GenStudio, Adobe’s end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for workflow ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

No tax on overtime is a key proposal in the House Budget 2025 bill, aiming to ease financial burdens on workers by exempting ...

How marketing organisations are making MMM a ‘strategic’ tool To get the most out of econometrics, marketing teams must know what they want to get out of the exercise and “get comfortable” with the ...