A new series of PetSmart items let cats and dogs enjoy playtime with Hello Kitty, Kuromi and other iconic Sanrio characters ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

You can get the characters through Jollibee's kids meals. But there's a catch. You won't be able to know which Sanrio friend you're going to get until you rip apart the packaging. Yep, it's also a ...

In Spring 2025, a pop-up store selling crossover merchandise between Sanrio and Gintama will open up in Tokyo and Osaka.