Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

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One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

When a new campaign is launched, people in the industry often ask if it is a brand campaign or a product marketing campaign, but for Beats’ CMO and head of product, Chris Thorne, it shouldn’t be ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting consumption-based models, where pricing is determined by the credits used or the ...

Siya Wadhwan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt. In her new role at Boldfit, ...

jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and maintain brand loyalty, including monitoring buying trends, analyzing ...

This landmark decision marks the first time the agency has approved the marketing of nicotine pouch products, which are small synthetic fiber pouches designed to deliver nicotine when placed ...

Maneesh Mishra brings over 23 years of experience in the life insurance industry, covering product development, sales ...