Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

One of the key innovations in product marketing is customer-led growth, which means leveraging your existing customers to drive new leads, referrals, and retention. Customer-led g ...

Maneesh Mishra brings over 23 years of experience in the life insurance industry, covering product development, sales ...

Siya Wadhwan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt. In her new role at Boldfit, ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best understand the habits of consumers. One theory that is utilized is the ...

Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked internship programme.