Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Siya Wadhwan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt. In her new role at Boldfit, ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Hadiss Sisson is not your typical in-house attorney or general counsel. She is a legal business affairs partner, bridging the ...

The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best understand the habits of consumers. One theory that is utilized is the ...

Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked internship programme.

Introduction Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing an effective tobacco control policy.

GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...

Addressable co-founder Asaf Nadler argued that cost per wallet gives marketers better insights to filter out bots.